By Stevie Gerber

What is SPAM?

The increasing use of the internet by commercial companies also brought unwanted advertising on the internet. In the beginning of Internet when it was mainly used by universities and other institutions, people where only focusing on what to do and what not to do when receiving e-mails. One of those rule, of the still in early fase communicator, was not to use it for any commercial purposes. People who didn’t stick to the rules could count on a mailbom. Receiving unwanted advertisements in your inbox is just like receiving by normal mail. People estimate that 10% of the e-mails traffic is generated by SPAM.

 The history of SPAM

It is widely believed the term SPAM comes from a 1970 Monty Python sketch. It took place in a café where almost everything on the menu contained SPAM. As the waiter tells about the menu a group of Vikings sing through the conversation singing “SPAM, SPAM, SPAM, SPAM… lovely SPAM, wonderful SPAM”

 Sorts of SPAM 

E-mail SPAM is sending of unwanted e-mail messages, often with advertisements, to a large amount of unknown receivers. When the Internet was made public to general public in the mid-90’s SPAM became a huge problem. People these days are trying to make SPAM e-mail illegal. This has been successful in some countries or states. The Spammers are always trying for new ways to get the SPAM across and are often outsourcing spamming to countries where SPAM is not illegal.

 Mobile SPAM is a new way of getting unwanted advertisements across. This is done via a text messaging service of a mobile phone and known as M-SPAM. It is known when you enter the gambling island of Macau you get a text message saying: “Welcome to the island of Macau”…”Would you like to come to our casino?” Now a days there is a lot of sms traffic and so also a lot of M-SPAM. Unlike E-mail spam, it is almost impossible to delete a mobile SPAM message without reading it. 

Non-commercial SPAM is different from the SPAM you receive in your inbox or on your phone. This type of SPAM doesn’t contain any commercial advertisement, but are mostly religious or political. This can be used for elections.

  How to prevent SPAM 

Preventing SPAM is better than to fight SPAM. Most of the methods to stop SPAM, aren’t of any good use, because the e-mail addresses are know by a lot of spammers. A SPAM filter is one of the most popular and effective methods to prevent SPAM from coming into your inbox. A SPAM filter looks at e-mails and searches for words in messages that can point out SPAM. If you receive SPAM you can imagine what these words could be like. A SPAM filter can hold lists of servers that send out SPAM and block these servers. 

An E-mail address can get to a spammer in many ways. Most of the time a automated system searches the internet for e-mail addresses. One of the ways to prevent spam is not to make your e-mail address public. For instance don’t enter your e-mail on sites where it’s not necessary. If you do enter your e-mail address make sure that it’s only viewable by other members of that particular site.

 Conclusion

As long as people stay connected to each other through some kind of connection there will always be some kind of SPAM. You can’t fight SPAM you can only prevent it by being cautious.

 Sources

Spam(electronic) Wikipedia-the free encyclopedia. Geraadpleegd op: 8 Januari 2008, van:http://en.wikipedia.org/wiki/Spam_%28electronic%29 

Innovatie: MIME support team. Geraadpleegd op 8 Januari 2008, van:http://www.surfnet.nl/innovatie/mimest/spam/ 

Spam voorkomen en bestrijden – introductie. Geraadpleegd op 8 Januari 2008, van:http://www.tekstenuitleg.net/artikelen/spam_voorkomen_bestrijden/1 

Appendix 3B – Weblog article peer review form

Weblog Article Peer Review Form B – Second Review

Writer’s Name    Stevie Gerber

Assessor’s name       Tagel van den Oever

Date          January 9 ^TH  2008

Rating Scale: 1 = Yes 2 = Somewhat 3 = No

Rate the article by giving a 1, 2 or 3 for each question.

Read the article once to get a general idea of what it is about, 

then read it a second time to rate it.

 1. Is the topic interesting? __1__

2. Is the title original and appropriate? ___1_

3. Is the introduction complete? __1__

4. Is the body of your article complete? _1___

5. Is the conclusion well-developed? ___1_

6. Is the article well-organized overall? __1__

7. Is the article easy to understand? ___1_

8. Is the article interesting to read? __1__

9. Has any plagiarised material been removed? _3___

Do you feel that the writer has improved the article? Why or why not? Be specific.

Yes, he has! The article has a body, wich makes it easier to understand 

Has the writer changed the article adequately according to your suggestions forimprovement of your first assessment? Describe the changes and state specifically whether you think they are an improvement.

Yes, he did! The only recommendation I had, was that he should improve the body of the article.

Are you happy to have this article on your weblog? Why or why not? Be specific.

Yes, I’m happy. His idea to write an article about spam was great, he was the first onewho come up with this idea.

_______________________________________________________________

 Give the writer this completed form.

By Stevie Gerber

The increasing use of the internet by commercial companies also brought unwanted advertising on the internet. In the beginning of Internet when it was mainly used by universities and other institutions, people where only focusing on what to do and what not to do when receiving e-mails. One of those rule, of the still in early fase communicator, was not to use it for any commercial purposes. People who didn’t stick to the rules could count on a mailbom. Receiving unwanted advertisements in your inbox is just like receiving by normal mail. People estimate that 10% of the e-mails traffic is generated by SPAM.

 It is widely believed the term SPAM comes from a 1970 Monty Python sketch. It took place in a café where almost everything on the menu contained SPAM. As the waiter tells about the menu a group of Vikings sing through the conversation singing “SPAM, SPAM, SPAM, SPAM… lovely SPAM, wonderful SPAM”

E-mail SPAM is sending of unwanted e-mail messages, often with advertisements, to a large amount of unknown receivers. When the Internet was made public to general public in the mid-90’s SPAM became a huge problem. People these days are trying to make SPAM e-mail illegal. This has been successful in some countries or states. The Spammers are always trying for new ways to get the SPAM across and are often outsourcing spamming to countries where SPAM is not illegal.

Mobile SPAM is a new way of getting unwanted advertisements across. This is done via a text messaging service of a mobile phone and known as M-SPAM. It is known when you enter the gambling island of Macau you get a text message saying: “Welcome to the island of Macau”…”Would you like to come to our casino?” Now a days there is a lot of sms traffic and so also a lot of M-SPAM. Unlike E-mail spam, it is almost impossible to delete a mobile SPAM message without reading it.

Non-commercial SPAM is different from the SPAM you receive in your inbox or on your phone. This type of SPAM doesn’t contain any commercial advertisement, but are mostly religious or political. This can be used for elections.

  Preventing SPAM is better than to fight SPAM. Most of the methods to stop SPAM, aren’t of any good use, because the e-mail addresses are know by a lot of spammers.

A SPAM filter is one of the most popular and effective methods to prevent SPAM from coming into your inbox. A SPAM filter looks at e-mails and searches for words in messages that can point out SPAM. If you receive SPAM you can imagine what these words could be like. A SPAM filter can hold lists of servers that send out SPAM and block these servers.

An E-mail address can get to a spammer in many ways. Most of the time a automated system searches the internet for e-mail addresses. One of the ways to prevent spam is not to make your e-mail address public. For instance don’t enter your e-mail on sites where it’s not necessary. If you do enter your e-mail address make sure that it’s only viewable by other members of that particular site.

 Conclusion

As long as people stay connected to each other through some kind of connection there will always be some kind of SPAM. You can’t fight SPAM you can only prevent it by being cautious.      

Sources

  Spam(electronic) Wikipedia-the free encyclopedia. Geraadpleegd op: 8 Januari 2008, van:

http://en.wikipedia.org/wiki/Spam_%28electronic%29

  Innovatie: MIME support team. Geraadpleegd op 8 Januari 2008, van:

http://www.surfnet.nl/innovatie/mimest/spam/

  Spam voorkomen en bestrijden – introductie. Geraadpleegd op 8 Januari 2008, van:

http://www.tekstenuitleg.net/artikelen/spam_voorkomen_bestrijden/1

Appendix 3A – Weblog article peer review form

Weblog Article Peer Review Form A – First Review

Writer’s Name ______Stevie Gerber

Assessor’s name _____Tagel van den Oever

Date _ January 5 ^TH  2008__

Rating Scale: 1 = Yes 2 = Somewhat 3 = No

 Rate the article by giving a 1, 2 or 3 for each question. Read the article once to get

a general idea of what it is about, then read it a second time to rate it.

1. Is the topic interesting? __1__

2. Is the title original and appropriate? _1___

3. Is the introduction complete? __1__

4. Is the body of the article complete? _3___

5. Is the conclusion well-developed? _1___

6. Is the article well-organized overall? _3___

7. Is the article easy to understand? _1___

8. Is the article interesting to read? __1__

9. Has the writer plagiarised material? __3__

 Finally, read the article a third time and check it for spelling, grammar andpunctuation.

 Mark any corrections on the article itself then complete the rest of

the form.

 Name three things you like about the article.The subject is interestingThe article is well-written

The article is easy to understand

 _____________________________________________________________________

_____________________________________________________________________

 Name three things the writer should improve.

The body of the article is incomplete

What is the gist of the article?

  You can’t fight SPAM you can only prevent it by being cautious.

 Do you think this article is good enough to pass the course? Explain your answer.

When you read this article you get a general idea what spam is about.

 So, yes I think this article is good enough to pass the course!

 ______________________________________________________

 Give the writer this completed form and the article with corrections.

Secretary: Groep CV201C2

Present: Marlijn, Jaimy, Brenda, Tyrone, Simone

Date: 3 October 2007

Time: 1.30 P.M. Title:

Meeting Group CV201C1 

Agenda:

1. Is Bluetooth a good way to contact with you target group?

 2. What is the best way to contact with your target group? 

Tyrone opened the meeting.

Everyone had read the article. 

1. The opinion of jaimy was that bluetooth is a easy way to show your product.Brenda, Marlijn & Simone disagreed his opinion.Marlijn said: ‘Not everyone have bluetooth.’Simone said: ‘many people use bluetooth for criminal things and many people switch their bluetooth off.’Tyrone agreed with simone.So only Jaimy thought Bluetooth was a good idea. The rest disagreed his opinion.  

2. There was no time for the second agenda item so Tyrone closed the meeting.   

Recently, O’Neill Europe launched a new virtual world which brings more and more women with board, adventures trips and fashion together. It’s the first unique girls-only website called www.ilovetobefree.com.

Our View

‘I love to be free’ gives the desire to actually being free, travelling, enjoying the sun and finding the ultimate surf spots. Two Dutch O’Neill boarders share the same passion and came up with the idea to start a community for girls only. Our goal, as O’Neill Europe, is to share these girls’ passion for surfing and all the great things in life with all the female current or upcoming boarders. More and more girls are joining this way of life, which makes ILoveToBeFree a unique way to communicate and share their experiences with eachother.

How it works.

To join the IloveToBeFree community the girls have to make an account on the website. It’s 100% free. They’ll get a username and a password when they signing up. The girls can design their own profile so that every profile is unique and worth visiting. There are several independent websites offering layout designs which let the girls select options and previews what their page will look like with them. On the profile itself they got areas like “About Me”, “Interests”, “Videos” and “Friends”. Everybody on the site can be your friend if you send an invitation. This way the girls can send messages, share experiences or even start a virtual friendship.IloveToBeFree gets more and more populair every day. There are a lot of members online and new members are joining us every day.

Topics

ILoveToBeFree has got a lot of interesting topics for girls, such as the latest facts about celebrities, models and trend watchers. To inspire more girls, the O’Neill board girls are going to get on a board with celebrities and going on adventures trips.

There is a way to upload your own videos and photos. The girls can share their uploaded material with eachother and give comments and feedback on the forum or even in private on their own profile. The girls can also win great prices with their uploaded material. Every 2 months there will be a “Rate My Skillz” contest, which allows other girls in the community to give grades for the uploaded videos or photos from other members. And ofcourse, the best video or photo will win an O’Neill coupon which can be used in all O’Neill shops around the world. May the best girl win!

There is also an event-agenda on the site. This agenda gives information about upcoming party’s and board event. This is a great opportunity to meet other board girls or to participate in one of O’Neill’s great board events.

In addition to the fashion section, the O’Neill collection will also be present on the website. The girls can see the newest fashion online and will be updated all the time. Every new collection can be seen on the website. The girls can order the cloths online. Members of the community will get a discount of 10% on all the clothes. This way the board girls can wear the newest collection of O’Neill every season.

Other than that, the girls can find everything about the latest trends in fashion, make-up, gadgets, TV/cinema news and the latest celebrity gossips.

Design your own board.

If you are member of IloveToBeFree, you can win a fantastic price. Each member can design her own surfboard on their own profile. The only thing you have to do is download the designerprogam and be creative! When your design is ready, you send it to Designyourownboard@ILTBF.com. You can send as many designs as you want. We choose a winner each month. The winner gets her own designed surfboard! 

Join us

Our community is getting bigger and it’s growing every single day. Right now we have more than 50.000 members and all our members share the same passion: Love being free. If you’re that girl who’s looking for her freedom, join the community. So, visit our website http://www.ilovetobefree.com and make your own profile. It’s easier than boarding.  

Appendix 3B – Weblog advertorial peer review form

Weblog Advertorial Peer Review Form B – Second Review

Writer’s Name Group rmc201c2

Assessor’s name Brenda K

Date 25-10-07

Rating Scale: 1 = Yes 2 = Somewhat 3 = No

Rate the advertorial by giving a 1, 2 or 3 for each question. Read the advertorialonce to get a general idea of what it is about, then read it a second time to rate it.

1. Is the topic interesting? _1___

2. Is the title original and appropriate? __1__

3. Is the introduction complete? _1___

4. Is the body of your advertorial complete? _1___

5. Is the conclusion well-developed? __1__

6. Is the advertorial well-organized overall? __1__

7. Is the advertorial easy to understand? __1__

8. Is the advertorial interesting to read? __1__

9. Has any plagiarised material been removed? __1__

Do you feel that the writer has improved the advertorial? Why or why not? Be specific.

Yes they did, there are more specific what you can do on the site, and they make the site more attractive by winning prices.  

Has the writer changed the advertorial adequately according to your suggestions forimprovement of your first assessment? Describe the changes and state specificallywhether you think they are an improvement.

Yes they did. They described more about the site and make the site and the advertorial more attractive. I think the target group find it interesting to read. 

Are you happy to have this advertorial on your weblog? Why or why not? Be specific.

Yes I am, because its an interesting subject and I think many girls would like the site/product they are selling. 

words: 693

Recently, O’Neill Europe launched a new virtual world which brings more and more women with board, adventures trips and fashion together. It’s the first unique girls-only website called www.ilovetobefree.com.

Our View

‘I love to be free’ gives the desire to actually being free, travelling, enjoying the sun and finding the ultimate surf spots. Two Dutch O’Neill boarders share the same passion and came up with the idea to start a community for girls only. Our goal, as O’Neill Europe, is to share these girls’ passion for surfing and all the great things in life with all the female current or upcoming boarders. More and more girls are joining this way of life, which makes ILoveToBeFree a unique way to communicate and share their experiences with eachother.

How it works.

To join the IloveToBeFree community the girls have to make an account on the website. It’s 100% free. They’ll get a username and a password when signing up. The girls can design their own profile so that every profile is unique and worth visiting. There are several independent web sites offering layout designs which let the girl select options and preview what their page will look like with them. On the profile itself they got areas like “About Me”, “Interests”, “Videos” and “Friends”. Everybody on the site can be your friend if you send an invitation. This way the girls can send messages, share experiences or even start a virtual friendship.

IloveToBeFree gets more and more populair every day. There are a lot of members online and new members are joining us every day.

Topics

ILoveToBeFree has got a lot of interesting topics for girls, such as the latest facts about celebrities, models and trend watchers. To inspire more girls, the O’Neill board girls are going to get on a board with celebrities and going on adventures trips.

There is a way to upload your own videos and photos. The girls can share their uploaded material with eachother and give comments and feedback on the forum or even in private on their own profile. The girls can also win great prices with their uploaded material. Every 2 months there will be a “Rate My Skillz” contest, which allows other girls in the community to give grades for the uploaded videos or photos from other members. And ofcourse, the best video or photo will win an O’Neill coupon which can be used in all O’Neill shops around the world. May the best girl win!

There is also an event-agenda on the site. This agenda gives information about upcoming party’s and board event. This is a great opportunity to meet other board girls or to participate in one of O’Neill’s great board events.

In addition to the fashion section, the O’Neill collection will also be present on the website. The girls can see the newest fashion online and will be updated all the time. Every new collection can be seen on the website. The girls can order the cloths online. Members of the community will get a discount of 10% on all the clothes. This way the board girls can wear the newest collection of O’Neill every season.

Other than that, the girls can find everything about the latest trends in fashion, make-up, gadgets, TV/cinema news and the latest celebrity gossips.

Join us

Our community is getting bigger and it’s growing every single day. Right now we have more than 50.000 members and all our members share the same passion: Love being free. If you’re that girl who’s looking for her freedom, join the community. So, visit our website http://www.ilovetobefree.com and make your own profile. It’s easier than boarding.

Appendix 3A – Weblog advertorial peer review form

Weblog Advertorial Peer Review Form A – First Review

Writer’s Name Group rmc201c2

Assessor’s name Brenda K.

Date 24-10-07

 Rating Scale: 1 = Yes 2 = Somewhat 3 = NoRate the advertorial by giving a 1, 2 or 3 for each question. Read the advertorialonce to get a general idea of what it is about, then read it a second time to rate it.

1. Is the title original and appropriate? 1

2. Is the introduction complete? __1__

3. Is the body of your advertorial complete? __1__

4. Is the conclusion well-developed? __1__

5. Is the advertorial well-organized overall? __1__

6. Is the advertorial interesting to read? __1__

7. Has the writer plagiarised material? __3__

8. Is it clear what the product is? _1___

9. Is there a clear story? __1__

10. Is there a clear relationship between the story and the product? __1__

Finally, read the advertorial a third time and check it for spelling, grammar and punctuation.Mark any corrections on the advertorial itself then complete the rest of the form.

Name three things you like about the advertorial.

Its a well organized story, It is interesting to read and it is easy to understand. 

Name three things the writer should improve.

The article has to be more specific, tell more about the site. 

Does the advertorial sell the product? Why?

Yes it does, because they say how to make a profile and why you should do that. 

Is the advertorial written for the specified O’Neill target group?

Yes it does, it is written for surfgirls.

Words: 606

Access:            the right to enter. Dutch = toegang

Achieve(to):    to gain with effort. Dutch = bereiken/behalen

Advantages:    the quality of having a superior or more favorable position. Dutch = voordelen.

Advertisements:          Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled.

Announcer:     An announcer is a voice actor who works in television, radio or film, usually providing narrations, news updates, station identification, or an introduction of a product in television commercials or a guest on a talk show. Dutch = omroeper 

Associate:        a person who joins with others in some activity. Dutch = partner 

Attention:        the process whereby a person concentrates on some features of the environment to the (relative) exclusion of others. Dutch = aandacht 

Attitude:          a complex mental state involving beliefs and feelings and values and dispositions to act in certain ways. Dutch = houding

Attractive:       pleasing to the eye or mind especially through beauty or charm. Dutch = aantrekkelijk 

Audience:        a gathering of spectators or listeners at a performance. Dutch = publiek 

Available:        obtainable or accessible and ready for use or service. Dutch = beschikbaar 

Banners:          a newspaper headline or advertisement that runs across the full page. Dutch = banners 

Believe(to):     accept as true; take to be true. Dutch = geloven 

Board(to):       a vertical surface on which information can be displayed to public view. Dutch: bord 

Buyers:            purchase merchandise for resale from wholesalers or manufacturers. Using historical records, market analysis, and their sense of consumer demand. Dutch = kopers 

Case:   an occurrence of something. Dutch = aangelegenheid 

Change:           a possibility due to a favorable combination of circumstances. Dutch = kans

Choices:          Choice consists of the mental process of thinking before you actually do something. Dutch = keuzes

Commercial:   An audio or video advertising announcement, usually presented on television, radio or in a movie theater. Dutch = reclame 

Communicate(to): transmit thoughts or feelings. Dutch = communiceren

Companies:     institutions created to conduct business. Dutch = bedrijven

Concept:         The general idea behind a slogan, pitch, or campaign. Dutch = concept 

Conclusion:     a position or opinion or judgment reached after consideration. Dutch = conclusie

Confused:        unable to think with clarity or act intelligently. Dutch = verward

Currently:        at this time or period. Dutch = op dit moment

Consumers:     The audience for whom a commercial media text is constructed and who responds to the text with commercial activity. Dutch = gebruikers, consumenten 

Customers:      someone who makes use of or receives the products or services of an individual or organization. Dutch = afnemer/klant 

Covers:            provide with a covering or cause to be covered. Dutch = bedekken 

Delivered:       when you brought something to a destination, when you made a delivery. Dutch = geleverd/afgeleverd

Demographics:           the study of, or information about, people’s lifestyles, habits, population movements, spending, age, social grade, employment, etc. Dutch = Demografisch 

Developments:           act of improving by expanding or enlarging or refining. Dutch = ontwikkeling 

Difficult:         not easy. Dutch = moeilijk 

Direct marketing:       The sale of products by a producer direct to consumers with promotional efforts using direct mail, advertising, or telephone sales. Dutch = reclame maken voor producten middels het direct en persoonlijk benaderen van potentiële klanten. 

Dislike:           a feeling of aversion or antipathy. Dutch = afkeer/niet leuk vinden 

Distribution:   Distribution is one of the four aspects of marketing. A distributor is the middleman between the manufacturer and retailer. After a product is manufactured it is typically shipped (and usually sold) to a distributor. The distributor then sells the product to retailers or customers. Dutch = distributie.

Earn:               gain: earn on some commercial or business transaction; earn as salary or wages. Dutch = verdienen.

Effective:        producing or capable of producing an intended result or having a striking effect. Dutch = effectief 

Effectively:     in an effective manner. Dutch = op doeltreffende wijze 

Emotional:      is an intense mental state that arises autonomically in the nervous system rather than through conscious effort, and evokes either a positive or negative psychological response. An emotion is often differentiated from a feeling. Dutch = emotioneel

Essential:        absolutely necessary. Dutch = essentieel 

Eventually:      within an indefinite time or at an unspecified future time. Dutch = uiteindelijk 
Existing customers:    customers who are already known. Dutch = bestaande klanten

Explain:          define. In Dutch: Uitleggen.

Experience:     when something greats happens, something you won’t forget. Dutch = ervaring

Explanation:   a statement that makes something comprehensible by describing the relevant structure or operation or circumstances. Dutch: Verklaring. 

Familiar:         well known or easily recognized. Dutch = bekend/vertrouwd

Famous:          celebrated: widely known and esteemed. Dutch: bekend.

Feel(to):          undergo an emotional sensation. Dutch = voelen

Forward(to):    to pass something or someone trough. Dutch = doorgeven/doorsturen 

Free(to be):     able to act at will; not hampered; not under compulsion or restraint. Dutch = vrij zijn    

Identify:          recognize as being; establish the identity of someone or something. Dutch = Identificeren 

Ignore:            dismiss: bar from attention or consideration. Dutch = negeren 

Image:            an artifact that reproduces the likeness of some subject–usually a physical object or a person.      Dutch = beeld 

Immediately:  without delay or hesitation. Dutch = onmiddelijk 

Important: of great significance or value. Dutch = belangrijk. 

Impress(to):    have an emotional or cognitive impact upon. Dutch = indruk maken 

Individual:       being or characteristic of a single thing or person. Dutch = enkeling/inividu 

Information:   knowledge acquired through study or experience or instruction. Dutch = informatie 

Inspire(to):      heighten or intensify. Dutch = inspireren 

Interests:         Attention is the cognitive process of selectively concentrating on one aspect of the environment while ignoring other things. Dutch = interesses 

Keep your promise:     when you made an agreement witch somebody and holding on to that. Dutch = iets beloofd hebben 

Know(to):        be cognizant or aware of a fact or a specific piece of information. Dutch = weten/kennis 

Launch(to):     when you bring something out, verb. Dutch = lanceren/uitbrengen 

Launched:       when you brought something out. Dutch = gelanceerd/opgezet 

Letter:             a written message addressed to a person or organization. Dutch = brief

Lucky:             having or bringing good fortune. Dutch = geluk

Luxury:           something that is an indulgence rather than a necessity. Dutch = luxe. 

Make sure(to):            make a point: make a point of doing something; act purposefully and intentionally. Dutch = zeker weten 

Marketing:      The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Dutch: Marketing

 Marketing strategy:    The selection of the product mix and customer profile for maximum profit potential. Dutch = marketing strategie 

Meet(to):         come together. Dutch = afspreken 

Members:        when you are part of a organisation or something. Dutch = lid 

Message:         message in its most general meaning is an object of communication. It is something which provides information; it can also be this information itself. Therefore, its meaning is dependent upon the context in which it is used; the term may apply to both the information and its form. Dutch = bericht. 

Method:          way of doing something, especially a systematic way; implies an orderly logical arrangement. Dutch = methode 

Necessary:       absolutely essential. Dutch = noodzakelijk. 

Opinions:        An opinion is a person’s ideas and thoughts towards something. It is an assessment, judgment or evaluation of something. Dutch = meningen 

Opportunity:   a possibility due to a favorable combination of circumstances. Dutch = mogelijkheid 

Otherwise:      other than as supposed or expected. Dutch = anders 

Paragraph:       A paragraph is a self-contained unit of a discourse in writing dealing with a particular point or idea. Dutch = Paragraaf.

Prevent:           keep from happening or arising. Dutch = voorkomen.

Proportion       : symmetry: balance among the parts of something. Dutch = in verhouding. 

Prospects:       people who has a lot of interest in a product or service. Dutch = prospectives 

Quality:           an essential and distinguishing attribute of something or someone. Dutch = Kwaliteit. 

Reach:             to gain with effort. Dutch = bereiken 

Reason:           a rational motive for a belief or action. Dutch = redden 

Recommendations:    are actions the internal auditor believes necessary to correct existing conditions or improve operations. Dutch = aanbevelingen 

Response:       a statement (either spoken or written) that is made in reply to a question or request or criticism or accusation.   Dutch = reactie 

Request:          express the need or desire for. Dutch = verzoek 

Salesman:        a man salesperson. Dutch = verkoper.

Segment:         divide or split up. Dutch = segment

Send(to):         when you ‘send’ a message or something to somebody(internet, mail etc). You deliver something by someone else. Dutch = verzenden

Service:           work done by one person or group that benefits another. Dutch = dienst

Share(to):        have in common; “Our children share a love of music”; Dutch = delen 

Show(to):        show or demonstrate something to an interested audience. Dutch = laten zien 

Solution:         a statement that solves a problem or explains how to solve the problem. Dutch = oplossing

Spam:              the use of mailing lists to blanket Usenet groups or private e-mail boxes with indiscrimination, unsolicited messages of a promotional nature. Dutch = spam/ongewenste post 

Start(to):         begin: set in motion, cause to start. Dutch = beginnen

Treated(to be):            when somebody is not honest with you or made some profit from you. Dutch = in de maling genomen zijn

Trust(to):        have confidence or faith in something. Dutch = vertrouwen hebben 

Upload(to):     Transfer of files off a local computer up to a specified remote computer (as opposed to download where files are pulled off a remote machine). Dutch = uploaden

Use(to):           make work or employ (something) for a particular purpose or for its inherent or natural purpose. Dutch = gebruiken

By Stevie Gerber

Marketing has always been something big. This is also the case on the internet. There are thousands of marketing sources, agencies, files or recommendations. Marketing now a days is so huge, you won’t know what works and what doesn’t.

Banners

Take banners for example. Because they are so well used, it’s pretty hard to use them efficiently. The incomes hardly cover the expenses. But there is a solution for this problem, namely Banner Exchange. It’s a rather simple concept in which two different companies advertise by placing their banners on one another’s website. But there is a downside to this, which is you will be sending your hard earned customers to another website.

Spam

Another marketing method used on the web is Spam. This is when advertisers send their advertisements through e-mails to people who never asked to get those e-mails. This mostly of the time has the opposite effect of what the advertiser wants to achieve. Not only won’t the person who received the e-mail be interested in the product, he will also most likely get annoyed or even irritated. Not a very good idea if you want to achieve good sales records.

A better way of advertisement on the web is one which isn’t as well-known as the ones mentioned above. This form of online advertisement is called Sig-file Marketing. At the end of your e-mail there’s a small advertisement attached which also contains a small amount of info on your products. This method works just like the P.S. at the end of a letter. This a great method unless your advertisement is to large or your tone of voice is out of order.

Newsletter

Last but not least there’s the newsletter. This method is said to be one of the best ways of on-line advertisement, even though it’s a rather simple concept. This is how it works: You as a company put a request on your website asking people to send you their e-mail addresses so you can keep them posted on new developments or interesting information. This way you can always reach your targeted audience without having to send them Spam. Also keep in mind that it’s a lot easier to sell your products to people who are familiar with them.

Conclusion

The conclusion is online marketing may be on the rise, but not every method is effective or covers expenses. So keep that in mind if you want to keep up with your time and start advertising on the web.

Words: 441

Appendix 3B – Weblog article peer review form

Weblog Article Peer Review Form B – Second Review

Writer’s Name Stevie G.

Assessor’s name Nina J.

Date 18 October 2007

Rating Scale: 1 = Yes 2 = Somewhat 3 = No

Rate the article by giving a 1, 2 or 3 for each question. Read the article once to get

a general idea of what it is about, then read it a second time to rate it.

1. Is the topic interesting? 2

2. Is the title original and appropriate? 1

3. Is the introduction complete? 1

4. Is the body of your article complete? 1

5. Is the conclusion well-developed? 1

6. Is the article well-organized overall? 1

7. Is the article easy to understand? 1

8. Is the article interesting to read? 1

9. Has any plagiarised material been removed? 3

Do you feel that the writer has improved the article? Why or why not? Be specific.

Yes, I feel. He made headlines and he changed a few words.

Has the writer changed the article adequately according to your suggestions for

improvement of your first assessment? Describe the changes and state specifically

whether you think they are an improvement.

Yes, I feel. He made headlines and he changed a few words.

Are you happy to have this article on your weblog? Why or why not? Be specific.

Yes, I’m happy with it because the article is good. It’s easy to understand and his English is very well I think.

Sources

Information center – banners (zj.) geraadpleegd op 1 oktober 2007 van: http://www.speedysigns.com/info/banners/

Ftc – spam (zj.). geraadpleegd op 1 oktober 2007 van: http://www.ftc.gov/spam/

Webmarketing today – E-Commerce, E-Mailmarketing, Internet Marketing, Wilson Internet (z.j.). geraadpleegd op 1 oktober 2007 van http://www.wilsonweb.com/

By Stevie Gerber

Marketing has always been something big. This is also the case on the internet. There are thousands of marketing sources, agencies, files or recommendations. Marketing now a days is so huge, you won’t know what works and what doesn’t.

Take banners for example. Because they are so well used, it’s pretty hard to use them efficiently. The incomes hardly cover the expenses.

But there is a solution for this problem, namely Banner Exchange. It’s a rather simple concept in which two different companies advertise by placing their banners on one another’s website.

But there is a downside to this, which is you will be sending your hard earned customers to another website.

Another marketing method used on the web is Spam. This is when advertisers send their advertisements through e-mails to people who never asked to get those e-mails. This mostly of the time has the opposite effect of what the advertiser wants to achieve. Not only won’t the person who received the e-mail be interested in the product, he will also most likely get annoyed or even irritated. Not a very good idea if you want to achieve good sales records.

A better way of advertisement on the web is one which isn’t as well-known as the ones mentioned above. This form of online advertisement is called Sig-file Marketing. At the end of your e-mail there’s a small advertisement attached which also contains a small amount of info on your products. This method works just like the P.S. at the end of a letter. This a great method unless your advertisement is to large or your tone of voice is out of order.

Last but not least there’s the newsletter. This method is said to be one of the best ways of on-line advertisement, even though it’s a rather simple concept. This is how it works: You as a company put a request on your website asking people to send you their e-mail addresses so you can keep them posted on new developments or interesting information. This way you can always reach your targeted audience without having to send them Spam. Also keep in mind that it’s a lot easier to sell your products to people who are familiar with them.

The conclusion is online marketing may be on the rise, but not every method is effective or covers expenses. So keep that in mind if you want to keep up with your time and start advertising on the web.

Words: 426

Appendix 3A – Weblog article peer review form

Weblog Article Peer Review Form A – First Review

Writer’s Name: Stevie Gerber

Assessor’s Name: Nina Jansen

Date 2 october 2007

Rating Scale: 1 = Yes 2 = Somewhat 3 = No

Rate the article by giving a 1, 2 or 3 for each question. Read the article once to get

a general idea of what it is about, then read it a second time to rate it.

1. Is the topic interesting? 1

2. Is the title original and appropriate? 2

3. Is the introduction complete? 1

4. Is the body of the article complete? 1

5. Is the conclusion well-developed? 1

6. Is the article well-organized overall? 2

7. Is the article easy to understand? 1

8. Is the article interesting to read? 1

9. Has the writer plagiarised material? 3

Finally, read the article a third time and check it for spelling, grammar and

punctuation. Mark any corrections on the article itself then complete the rest of

the form.

Name three things you like about the article.

-It’s easy to understand

-The introduction is clear.

-The conclusion is clear

Name three things the writer should improve.

-Maybe it is more easy to make headlines.

- some senses are very long.

What is the gist of the article?

marketing on the internet became bigger. But not everything is effective

Do you think this article is good enough to pass the course? Explain your answer.

Yes, I think it is because it´s easy to understand and the senses are correct according to me.

Sources

Information center – banners (zj.) geraadpleegd op 1 oktober 2007 van: http://www.speedysigns.com/info/banners/

Ftc – spam (zj.). geraadpleegd op 1 oktober 2007 van: http://www.ftc.gov/spam/

Webmarketing today – E-Commerce, E-Mailmarketing, Internet Marketing, Wilson Internet (z.j.). geraadpleegd op 1 oktober 2007 van http://www.wilsonweb.com/

Before you want to sell a product you have to make a plan. There is a special method to make a plan like that. They call it The Four ‘P’s of Marketing. If you stand still at each P, the chance is bigger that you make more money. The four ‘P’s are Product, Place, Price and Promotion. In the different paragraphs you can read the explanation of each ‘P’.

Product

The first ‘P’ is product. A product is a thing or a service that you want to sell to a customer. There are different sorts of products, products that people need or use daily, like bread or milk. But there are also products that aren’t really necessary for a life, like a luxury product for example a boat. As a salesman you have to know your customers very well. Who are your buyers? What do they want? If you know that, you can coordinate you product on the needs of the customer.

Place

The second ‘P’ is place. In this case distribution is an other name for place. On which way you can bring your products to the customers? There a lot of ways. It can be a product you can touch but it can also be a product you can’t touch, a service. Does the customer want to see the product before they buy it? That’s important to know.

Price

The second last ‘P’ is price. The price of your product is very important for the success of a product. The price and quality must be in proportion. When the price is to high for the customers they will not buy it. But if your price is to low, you lose money. It’s difficult to find the right balance, but it’s very important.

Promotion

The last ‘P’ is promotion. With the promotion you show your product to the customers. A few promotion examples are:

-Advertising.

-Personal sales calls.

-Giveaways.

You have to tell the customers what your product is. And why they need it? Explain why your product is better than others. You have to show them all the advantages. With promotion you can make your product more famous.

So it is important to give a lot attention to the four ‘P’s of Marketing. Product, Place, Price and Promotion can help you to earn a lot of money and it can prevent you to lose money. So don’t ignore it.

Appendix 3B – Weblog article peer review form

Weblog Article Peer Review Form B – Second Review

Writer’s Name Nina J.
Assessor’s name Stevie G.
Date 18 october 2007

Rating Scale: 1 = Yes 2 = Somewhat 3 = No

Rate the article by giving a 1, 2 or 3 for each question. Read the article once to get a general idea of what it is about, then read it a second time to rate it.

1. Is the topic interesting? 1
2. Is the title original and appropriate? 1
3. Is the introduction complete? 1
4. Is the body of your article complete? 1
5. Is the conclusion well-developed? 1
6. Is the article well-organized overall? 1
7. Is the article easy to understand? 1
8. Is the article interesting to read? 1
9. Has any plagiarised material been removed? 1

Do you feel that the writer has improved the article? Why or why not? Be specific.

The things she had to improve was to make a good headline, and a few senses. And when I look at the article now, I can see she did that correctly

Has the writer changed the article adequately according to your suggestions for improvement of your first assessment? Describe the changes and state specifically whether you think they are an improvement.

Yes she did. And it looks a lot better this way

Are you happy to have this article on your weblog? Why or why not? Be specific.

Yes, I think it’s a nice article now

sources:

ABC’s of small business. (2003) Marketing and Promotion. Geraadpleegd op 20 september, van: http://www.abcsmallbiz.com/bizbasics/marketing/4ps.html

Websitemarketingplan.com.(2007) 4 P’s of Marketing by Bobette Kyle. Geraadpleegd op 20 september, van http://www.websitemarketingplan.com/marketing_management/TacticsArticle.htm

Websitemarketingplan.com.(2007) Stronger SWOT Analysis and Marketing 4 P’s
by Barry Welford. Geraadpleegd op 20 september, van: http://www.websitemarketingplan.com/mplan/4Ps.htm

words: 408