Recently, O’Neill Europe launched a new virtual world which brings more and more women with board, adventures trips and fashion together. It’s the first unique girls-only website called www.ilovetobefree.com.
Our View
‘I love to be free’ gives the desire to actually being free, travelling, enjoying the sun and finding the ultimate surf spots. Two Dutch O’Neill boarders share the same passion and came up with the idea to start a community for girls only. Our goal, as O’Neill Europe, is to share these girls’ passion for surfing and all the great things in life with all the female current or upcoming boarders. More and more girls are joining this way of life, which makes ILoveToBeFree a unique way to communicate and share their experiences with eachother.
How it works.
To join the IloveToBeFree community the girls have to make an account on the website. It’s 100% free. They’ll get a username and a password when signing up. The girls can design their own profile so that every profile is unique and worth visiting. There are several independent web sites offering layout designs which let the girl select options and preview what their page will look like with them. On the profile itself they got areas like “About Me”, “Interests”, “Videos” and “Friends”. Everybody on the site can be your friend if you send an invitation. This way the girls can send messages, share experiences or even start a virtual friendship.
IloveToBeFree gets more and more populair every day. There are a lot of members online and new members are joining us every day.
Topics
ILoveToBeFree has got a lot of interesting topics for girls, such as the latest facts about celebrities, models and trend watchers. To inspire more girls, the O’Neill board girls are going to get on a board with celebrities and going on adventures trips.
There is a way to upload your own videos and photos. The girls can share their uploaded material with eachother and give comments and feedback on the forum or even in private on their own profile. The girls can also win great prices with their uploaded material. Every 2 months there will be a “Rate My Skillz” contest, which allows other girls in the community to give grades for the uploaded videos or photos from other members. And ofcourse, the best video or photo will win an O’Neill coupon which can be used in all O’Neill shops around the world. May the best girl win!
There is also an event-agenda on the site. This agenda gives information about upcoming party’s and board event. This is a great opportunity to meet other board girls or to participate in one of O’Neill’s great board events.
In addition to the fashion section, the O’Neill collection will also be present on the website. The girls can see the newest fashion online and will be updated all the time. Every new collection can be seen on the website. The girls can order the cloths online. Members of the community will get a discount of 10% on all the clothes. This way the board girls can wear the newest collection of O’Neill every season.
Other than that, the girls can find everything about the latest trends in fashion, make-up, gadgets, TV/cinema news and the latest celebrity gossips.
Join us
Our community is getting bigger and it’s growing every single day. Right now we have more than 50.000 members and all our members share the same passion: Love being free. If you’re that girl who’s looking for her freedom, join the community. So, visit our website http://www.ilovetobefree.com and make your own profile. It’s easier than boarding.
Appendix 3A – Weblog advertorial peer review form
Weblog Advertorial Peer Review Form A – First Review
Writer’s Name Group rmc201c2
Assessor’s name Brenda K.
Date 24-10-07
Rating Scale: 1 = Yes 2 = Somewhat 3 = NoRate the advertorial by giving a 1, 2 or 3 for each question. Read the advertorialonce to get a general idea of what it is about, then read it a second time to rate it.
1. Is the title original and appropriate? 1
2. Is the introduction complete? __1__
3. Is the body of your advertorial complete? __1__
4. Is the conclusion well-developed? __1__
5. Is the advertorial well-organized overall? __1__
6. Is the advertorial interesting to read? __1__
7. Has the writer plagiarised material? __3__
8. Is it clear what the product is? _1___
9. Is there a clear story? __1__
10. Is there a clear relationship between the story and the product? __1__
Finally, read the advertorial a third time and check it for spelling, grammar and punctuation.Mark any corrections on the advertorial itself then complete the rest of the form.
Name three things you like about the advertorial.
Its a well organized story, It is interesting to read and it is easy to understand.
Name three things the writer should improve.
The article has to be more specific, tell more about the site.
Does the advertorial sell the product? Why?
Yes it does, because they say how to make a profile and why you should do that.
Is the advertorial written for the specified O’Neill target group?
Yes it does, it is written for surfgirls.
Words: 606
