The 4 P’s can make u rich.
Before you want to sell a product you have to make a plan. There is a special method to make a plan like that. They call it The Four ‘P’s of Marketing. If you stand still at each P, the chance is bigger that you make more money. The four ‘P’s are Product, Place, Price and Promotion. In the different paragraphs you can read the explanation of each ‘P’.
Product
The first ‘P’ is product. A product is a thing or a service that you want to sell to a customer. There are different sorts of products, products that people need or use daily, like bread or milk. But there are also products that aren’t really necessary for a life, like a luxury product for example a boat. As a salesman you have to know your customers very well. Who are your buyers? What do they want? If you know that, you can coordinate you product on the needs of the customer.
Place
The second ‘P’ is place. In this case distribution is an other name for place. On which way you can bring your products to the customers? There a lot of ways. It can be a product you can touch but it can also be a product you can’t touch, a service. Does the customer want to see the product before they buy it? That’s important to know.
Price
The second last ‘P’ is price. The price of your product is very important for the success of a product. The price and quality must be in proportion. When the price is to high for the customers they will not buy it. But if your price is to low, you lose money. It’s difficult to find the right balance, but it’s very important.
Promotion
The last ‘P’ is promotion. With the promotion you show your product to the customers. A few promotion examples are:
-Advertising.
-Personal sales calls.
-Giveaways.
You have to tell the customers what your product is. And why they need it? Explain why your product is better than others. You have to show them all the advantages. With promotion you can make your product more famous.
So it is important to give a lot attention to the four ‘P’s of Marketing. Product, Place, Price and Promotion can help you to earn a lot of money and it can prevent you to lose money. So don’t ignore it.
Appendix 3B – Weblog article peer review form
Weblog Article Peer Review Form B – Second Review
Writer’s Name Nina J.
Assessor’s name Stevie G.
Date 18 october 2007
Rating Scale: 1 = Yes 2 = Somewhat 3 = No
Rate the article by giving a 1, 2 or 3 for each question. Read the article once to get a general idea of what it is about, then read it a second time to rate it.
1. Is the topic interesting? 1
2. Is the title original and appropriate? 1
3. Is the introduction complete? 1
4. Is the body of your article complete? 1
5. Is the conclusion well-developed? 1
6. Is the article well-organized overall? 1
7. Is the article easy to understand? 1
8. Is the article interesting to read? 1
9. Has any plagiarised material been removed? 1
Do you feel that the writer has improved the article? Why or why not? Be specific.
The things she had to improve was to make a good headline, and a few senses. And when I look at the article now, I can see she did that correctly
Has the writer changed the article adequately according to your suggestions for improvement of your first assessment? Describe the changes and state specifically whether you think they are an improvement.
Yes she did. And it looks a lot better this way
Are you happy to have this article on your weblog? Why or why not? Be specific.
Yes, I think it’s a nice article now
sources:
ABC’s of small business. (2003) Marketing and Promotion. Geraadpleegd op 20 september, van: http://www.abcsmallbiz.com/bizbasics/marketing/4ps.html
Websitemarketingplan.com.(2007) 4 P’s of Marketing by Bobette Kyle. Geraadpleegd op 20 september, van http://www.websitemarketingplan.com/marketing_management/TacticsArticle.htm
Websitemarketingplan.com.(2007) Stronger SWOT Analysis and Marketing 4 P’s
by Barry Welford. Geraadpleegd op 20 september, van: http://www.websitemarketingplan.com/mplan/4Ps.htm
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