“SPAM, SPAM, SPAM, SPAM… lovely SPAM, wonderful SPAM”

By Stevie Gerber

What is SPAM?

The increasing use of the internet by commercial companies also brought unwanted advertising on the internet. In the beginning of Internet when it was mainly used by universities and other institutions, people where only focusing on what to do and what not to do when receiving e-mails. One of those rule, of the still in early fase communicator, was not to use it for any commercial purposes. People who didn’t stick to the rules could count on a mailbom. Receiving unwanted advertisements in your inbox is just like receiving by normal mail. People estimate that 10% of the e-mails traffic is generated by SPAM.

 The history of SPAM

It is widely believed the term SPAM comes from a 1970 Monty Python sketch. It took place in a café where almost everything on the menu contained SPAM. As the waiter tells about the menu a group of Vikings sing through the conversation singing “SPAM, SPAM, SPAM, SPAM… lovely SPAM, wonderful SPAM”

 Sorts of SPAM 

E-mail SPAM is sending of unwanted e-mail messages, often with advertisements, to a large amount of unknown receivers. When the Internet was made public to general public in the mid-90’s SPAM became a huge problem. People these days are trying to make SPAM e-mail illegal. This has been successful in some countries or states. The Spammers are always trying for new ways to get the SPAM across and are often outsourcing spamming to countries where SPAM is not illegal.

 Mobile SPAM is a new way of getting unwanted advertisements across. This is done via a text messaging service of a mobile phone and known as M-SPAM. It is known when you enter the gambling island of Macau you get a text message saying: “Welcome to the island of Macau”…”Would you like to come to our casino?” Now a days there is a lot of sms traffic and so also a lot of M-SPAM. Unlike E-mail spam, it is almost impossible to delete a mobile SPAM message without reading it. 

Non-commercial SPAM is different from the SPAM you receive in your inbox or on your phone. This type of SPAM doesn’t contain any commercial advertisement, but are mostly religious or political. This can be used for elections.

  How to prevent SPAM 

Preventing SPAM is better than to fight SPAM. Most of the methods to stop SPAM, aren’t of any good use, because the e-mail addresses are know by a lot of spammers. A SPAM filter is one of the most popular and effective methods to prevent SPAM from coming into your inbox. A SPAM filter looks at e-mails and searches for words in messages that can point out SPAM. If you receive SPAM you can imagine what these words could be like. A SPAM filter can hold lists of servers that send out SPAM and block these servers. 

An E-mail address can get to a spammer in many ways. Most of the time a automated system searches the internet for e-mail addresses. One of the ways to prevent spam is not to make your e-mail address public. For instance don’t enter your e-mail on sites where it’s not necessary. If you do enter your e-mail address make sure that it’s only viewable by other members of that particular site.

 Conclusion

As long as people stay connected to each other through some kind of connection there will always be some kind of SPAM. You can’t fight SPAM you can only prevent it by being cautious.

 Sources

Spam(electronic) Wikipedia-the free encyclopedia. Geraadpleegd op: 8 Januari 2008, van:http://en.wikipedia.org/wiki/Spam_%28electronic%29 

Innovatie: MIME support team. Geraadpleegd op 8 Januari 2008, van:http://www.surfnet.nl/innovatie/mimest/spam/ 

Spam voorkomen en bestrijden – introductie. Geraadpleegd op 8 Januari 2008, van:http://www.tekstenuitleg.net/artikelen/spam_voorkomen_bestrijden/1 

Appendix 3B – Weblog article peer review form

Weblog Article Peer Review Form B – Second Review

Writer’s Name    Stevie Gerber

Assessor’s name       Tagel van den Oever

Date          January 9 ^TH  2008

Rating Scale: 1 = Yes 2 = Somewhat 3 = No

Rate the article by giving a 1, 2 or 3 for each question.

Read the article once to get a general idea of what it is about, 

then read it a second time to rate it.

 1. Is the topic interesting? __1__

2. Is the title original and appropriate? ___1_

3. Is the introduction complete? __1__

4. Is the body of your article complete? _1___

5. Is the conclusion well-developed? ___1_

6. Is the article well-organized overall? __1__

7. Is the article easy to understand? ___1_

8. Is the article interesting to read? __1__

9. Has any plagiarised material been removed? _3___

Do you feel that the writer has improved the article? Why or why not? Be specific.

Yes, he has! The article has a body, wich makes it easier to understand 

Has the writer changed the article adequately according to your suggestions forimprovement of your first assessment? Describe the changes and state specifically whether you think they are an improvement.

Yes, he did! The only recommendation I had, was that he should improve the body of the article.

Are you happy to have this article on your weblog? Why or why not? Be specific.

Yes, I’m happy. His idea to write an article about spam was great, he was the first onewho come up with this idea.

_______________________________________________________________

 Give the writer this completed form.

“SPAM, SPAM, SPAM, SPAM… lovely SPAM, wonderful SPAM”

By Stevie Gerber

The increasing use of the internet by commercial companies also brought unwanted advertising on the internet. In the beginning of Internet when it was mainly used by universities and other institutions, people where only focusing on what to do and what not to do when receiving e-mails. One of those rule, of the still in early fase communicator, was not to use it for any commercial purposes. People who didn’t stick to the rules could count on a mailbom. Receiving unwanted advertisements in your inbox is just like receiving by normal mail. People estimate that 10% of the e-mails traffic is generated by SPAM.

 It is widely believed the term SPAM comes from a 1970 Monty Python sketch. It took place in a café where almost everything on the menu contained SPAM. As the waiter tells about the menu a group of Vikings sing through the conversation singing “SPAM, SPAM, SPAM, SPAM… lovely SPAM, wonderful SPAM”

E-mail SPAM is sending of unwanted e-mail messages, often with advertisements, to a large amount of unknown receivers. When the Internet was made public to general public in the mid-90’s SPAM became a huge problem. People these days are trying to make SPAM e-mail illegal. This has been successful in some countries or states. The Spammers are always trying for new ways to get the SPAM across and are often outsourcing spamming to countries where SPAM is not illegal.

Mobile SPAM is a new way of getting unwanted advertisements across. This is done via a text messaging service of a mobile phone and known as M-SPAM. It is known when you enter the gambling island of Macau you get a text message saying: “Welcome to the island of Macau”…”Would you like to come to our casino?” Now a days there is a lot of sms traffic and so also a lot of M-SPAM. Unlike E-mail spam, it is almost impossible to delete a mobile SPAM message without reading it.

Non-commercial SPAM is different from the SPAM you receive in your inbox or on your phone. This type of SPAM doesn’t contain any commercial advertisement, but are mostly religious or political. This can be used for elections.

  Preventing SPAM is better than to fight SPAM. Most of the methods to stop SPAM, aren’t of any good use, because the e-mail addresses are know by a lot of spammers.

A SPAM filter is one of the most popular and effective methods to prevent SPAM from coming into your inbox. A SPAM filter looks at e-mails and searches for words in messages that can point out SPAM. If you receive SPAM you can imagine what these words could be like. A SPAM filter can hold lists of servers that send out SPAM and block these servers.

An E-mail address can get to a spammer in many ways. Most of the time a automated system searches the internet for e-mail addresses. One of the ways to prevent spam is not to make your e-mail address public. For instance don’t enter your e-mail on sites where it’s not necessary. If you do enter your e-mail address make sure that it’s only viewable by other members of that particular site.

 Conclusion

As long as people stay connected to each other through some kind of connection there will always be some kind of SPAM. You can’t fight SPAM you can only prevent it by being cautious.      

Sources

  Spam(electronic) Wikipedia-the free encyclopedia. Geraadpleegd op: 8 Januari 2008, van:

http://en.wikipedia.org/wiki/Spam_%28electronic%29

  Innovatie: MIME support team. Geraadpleegd op 8 Januari 2008, van:

http://www.surfnet.nl/innovatie/mimest/spam/

  Spam voorkomen en bestrijden – introductie. Geraadpleegd op 8 Januari 2008, van:

http://www.tekstenuitleg.net/artikelen/spam_voorkomen_bestrijden/1

Appendix 3A – Weblog article peer review form

Weblog Article Peer Review Form A – First Review

Writer’s Name ______Stevie Gerber

Assessor’s name _____Tagel van den Oever

Date _ January 5 ^TH  2008__

Rating Scale: 1 = Yes 2 = Somewhat 3 = No

 Rate the article by giving a 1, 2 or 3 for each question. Read the article once to get

a general idea of what it is about, then read it a second time to rate it.

1. Is the topic interesting? __1__

2. Is the title original and appropriate? _1___

3. Is the introduction complete? __1__

4. Is the body of the article complete? _3___

5. Is the conclusion well-developed? _1___

6. Is the article well-organized overall? _3___

7. Is the article easy to understand? _1___

8. Is the article interesting to read? __1__

9. Has the writer plagiarised material? __3__

 Finally, read the article a third time and check it for spelling, grammar andpunctuation.

 Mark any corrections on the article itself then complete the rest of

the form.

 Name three things you like about the article.The subject is interestingThe article is well-written

The article is easy to understand

 _____________________________________________________________________

_____________________________________________________________________

 Name three things the writer should improve.

The body of the article is incomplete

What is the gist of the article?

  You can’t fight SPAM you can only prevent it by being cautious.

 Do you think this article is good enough to pass the course? Explain your answer.

When you read this article you get a general idea what spam is about.

 So, yes I think this article is good enough to pass the course!

 ______________________________________________________

 Give the writer this completed form and the article with corrections.

Online marketing: Does it really work?

By Stevie Gerber

Marketing has always been something big. This is also the case on the internet. There are thousands of marketing sources, agencies, files or recommendations. Marketing now a days is so huge, you won’t know what works and what doesn’t.

Banners

Take banners for example. Because they are so well used, it’s pretty hard to use them efficiently. The incomes hardly cover the expenses. But there is a solution for this problem, namely Banner Exchange. It’s a rather simple concept in which two different companies advertise by placing their banners on one another’s website. But there is a downside to this, which is you will be sending your hard earned customers to another website.

Spam

Another marketing method used on the web is Spam. This is when advertisers send their advertisements through e-mails to people who never asked to get those e-mails. This mostly of the time has the opposite effect of what the advertiser wants to achieve. Not only won’t the person who received the e-mail be interested in the product, he will also most likely get annoyed or even irritated. Not a very good idea if you want to achieve good sales records.

A better way of advertisement on the web is one which isn’t as well-known as the ones mentioned above. This form of online advertisement is called Sig-file Marketing. At the end of your e-mail there’s a small advertisement attached which also contains a small amount of info on your products. This method works just like the P.S. at the end of a letter. This a great method unless your advertisement is to large or your tone of voice is out of order.

Newsletter

Last but not least there’s the newsletter. This method is said to be one of the best ways of on-line advertisement, even though it’s a rather simple concept. This is how it works: You as a company put a request on your website asking people to send you their e-mail addresses so you can keep them posted on new developments or interesting information. This way you can always reach your targeted audience without having to send them Spam. Also keep in mind that it’s a lot easier to sell your products to people who are familiar with them.

Conclusion

The conclusion is online marketing may be on the rise, but not every method is effective or covers expenses. So keep that in mind if you want to keep up with your time and start advertising on the web.

Words: 441

Appendix 3B – Weblog article peer review form

Weblog Article Peer Review Form B – Second Review

Writer’s Name Stevie G.

Assessor’s name Nina J.

Date 18 October 2007

Rating Scale: 1 = Yes 2 = Somewhat 3 = No

Rate the article by giving a 1, 2 or 3 for each question. Read the article once to get

a general idea of what it is about, then read it a second time to rate it.

1. Is the topic interesting? 2

2. Is the title original and appropriate? 1

3. Is the introduction complete? 1

4. Is the body of your article complete? 1

5. Is the conclusion well-developed? 1

6. Is the article well-organized overall? 1

7. Is the article easy to understand? 1

8. Is the article interesting to read? 1

9. Has any plagiarised material been removed? 3

Do you feel that the writer has improved the article? Why or why not? Be specific.

Yes, I feel. He made headlines and he changed a few words.

Has the writer changed the article adequately according to your suggestions for

improvement of your first assessment? Describe the changes and state specifically

whether you think they are an improvement.

Yes, I feel. He made headlines and he changed a few words.

Are you happy to have this article on your weblog? Why or why not? Be specific.

Yes, I’m happy with it because the article is good. It’s easy to understand and his English is very well I think.

Sources

Information center – banners (zj.) geraadpleegd op 1 oktober 2007 van: http://www.speedysigns.com/info/banners/

Ftc – spam (zj.). geraadpleegd op 1 oktober 2007 van: http://www.ftc.gov/spam/

Webmarketing today – E-Commerce, E-Mailmarketing, Internet Marketing, Wilson Internet (z.j.). geraadpleegd op 1 oktober 2007 van http://www.wilsonweb.com/

Online marketing

By Stevie Gerber

Marketing has always been something big. This is also the case on the internet. There are thousands of marketing sources, agencies, files or recommendations. Marketing now a days is so huge, you won’t know what works and what doesn’t.

Take banners for example. Because they are so well used, it’s pretty hard to use them efficiently. The incomes hardly cover the expenses.

But there is a solution for this problem, namely Banner Exchange. It’s a rather simple concept in which two different companies advertise by placing their banners on one another’s website.

But there is a downside to this, which is you will be sending your hard earned customers to another website.

Another marketing method used on the web is Spam. This is when advertisers send their advertisements through e-mails to people who never asked to get those e-mails. This mostly of the time has the opposite effect of what the advertiser wants to achieve. Not only won’t the person who received the e-mail be interested in the product, he will also most likely get annoyed or even irritated. Not a very good idea if you want to achieve good sales records.

A better way of advertisement on the web is one which isn’t as well-known as the ones mentioned above. This form of online advertisement is called Sig-file Marketing. At the end of your e-mail there’s a small advertisement attached which also contains a small amount of info on your products. This method works just like the P.S. at the end of a letter. This a great method unless your advertisement is to large or your tone of voice is out of order.

Last but not least there’s the newsletter. This method is said to be one of the best ways of on-line advertisement, even though it’s a rather simple concept. This is how it works: You as a company put a request on your website asking people to send you their e-mail addresses so you can keep them posted on new developments or interesting information. This way you can always reach your targeted audience without having to send them Spam. Also keep in mind that it’s a lot easier to sell your products to people who are familiar with them.

The conclusion is online marketing may be on the rise, but not every method is effective or covers expenses. So keep that in mind if you want to keep up with your time and start advertising on the web.

Words: 426

Appendix 3A – Weblog article peer review form

Weblog Article Peer Review Form A – First Review

Writer’s Name: Stevie Gerber

Assessor’s Name: Nina Jansen

Date 2 october 2007

Rating Scale: 1 = Yes 2 = Somewhat 3 = No

Rate the article by giving a 1, 2 or 3 for each question. Read the article once to get

a general idea of what it is about, then read it a second time to rate it.

1. Is the topic interesting? 1

2. Is the title original and appropriate? 2

3. Is the introduction complete? 1

4. Is the body of the article complete? 1

5. Is the conclusion well-developed? 1

6. Is the article well-organized overall? 2

7. Is the article easy to understand? 1

8. Is the article interesting to read? 1

9. Has the writer plagiarised material? 3

Finally, read the article a third time and check it for spelling, grammar and

punctuation. Mark any corrections on the article itself then complete the rest of

the form.

Name three things you like about the article.

-It’s easy to understand

-The introduction is clear.

-The conclusion is clear

Name three things the writer should improve.

-Maybe it is more easy to make headlines.

- some senses are very long.

What is the gist of the article?

marketing on the internet became bigger. But not everything is effective

Do you think this article is good enough to pass the course? Explain your answer.

Yes, I think it is because it´s easy to understand and the senses are correct according to me.

Sources

Information center – banners (zj.) geraadpleegd op 1 oktober 2007 van: http://www.speedysigns.com/info/banners/

Ftc – spam (zj.). geraadpleegd op 1 oktober 2007 van: http://www.ftc.gov/spam/

Webmarketing today – E-Commerce, E-Mailmarketing, Internet Marketing, Wilson Internet (z.j.). geraadpleegd op 1 oktober 2007 van http://www.wilsonweb.com/

The 4 P’s can make u rich.

Before you want to sell a product you have to make a plan. There is a special method to make a plan like that. They call it The Four ‘P’s of Marketing. If you stand still at each P, the chance is bigger that you make more money. The four ‘P’s are Product, Place, Price and Promotion. In the different paragraphs you can read the explanation of each ‘P’.

Product

The first ‘P’ is product. A product is a thing or a service that you want to sell to a customer. There are different sorts of products, products that people need or use daily, like bread or milk. But there are also products that aren’t really necessary for a life, like a luxury product for example a boat. As a salesman you have to know your customers very well. Who are your buyers? What do they want? If you know that, you can coordinate you product on the needs of the customer.

Place

The second ‘P’ is place. In this case distribution is an other name for place. On which way you can bring your products to the customers? There a lot of ways. It can be a product you can touch but it can also be a product you can’t touch, a service. Does the customer want to see the product before they buy it? That’s important to know.

Price

The second last ‘P’ is price. The price of your product is very important for the success of a product. The price and quality must be in proportion. When the price is to high for the customers they will not buy it. But if your price is to low, you lose money. It’s difficult to find the right balance, but it’s very important.

Promotion

The last ‘P’ is promotion. With the promotion you show your product to the customers. A few promotion examples are:

-Advertising.

-Personal sales calls.

-Giveaways.

You have to tell the customers what your product is. And why they need it? Explain why your product is better than others. You have to show them all the advantages. With promotion you can make your product more famous.

So it is important to give a lot attention to the four ‘P’s of Marketing. Product, Place, Price and Promotion can help you to earn a lot of money and it can prevent you to lose money. So don’t ignore it.

Appendix 3B – Weblog article peer review form

Weblog Article Peer Review Form B – Second Review

Writer’s Name Nina J.
Assessor’s name Stevie G.
Date 18 october 2007

Rating Scale: 1 = Yes 2 = Somewhat 3 = No

Rate the article by giving a 1, 2 or 3 for each question. Read the article once to get a general idea of what it is about, then read it a second time to rate it.

1. Is the topic interesting? 1
2. Is the title original and appropriate? 1
3. Is the introduction complete? 1
4. Is the body of your article complete? 1
5. Is the conclusion well-developed? 1
6. Is the article well-organized overall? 1
7. Is the article easy to understand? 1
8. Is the article interesting to read? 1
9. Has any plagiarised material been removed? 1

Do you feel that the writer has improved the article? Why or why not? Be specific.

The things she had to improve was to make a good headline, and a few senses. And when I look at the article now, I can see she did that correctly

Has the writer changed the article adequately according to your suggestions for improvement of your first assessment? Describe the changes and state specifically whether you think they are an improvement.

Yes she did. And it looks a lot better this way

Are you happy to have this article on your weblog? Why or why not? Be specific.

Yes, I think it’s a nice article now

sources:

ABC’s of small business. (2003) Marketing and Promotion. Geraadpleegd op 20 september, van: http://www.abcsmallbiz.com/bizbasics/marketing/4ps.html

Websitemarketingplan.com.(2007) 4 P’s of Marketing by Bobette Kyle. Geraadpleegd op 20 september, van http://www.websitemarketingplan.com/marketing_management/TacticsArticle.htm

Websitemarketingplan.com.(2007) Stronger SWOT Analysis and Marketing 4 P’s
by Barry Welford. Geraadpleegd op 20 september, van: http://www.websitemarketingplan.com/mplan/4Ps.htm

words: 408